Invsta is a new cryptocurrency investment platform created by New Zealand financial services company Ilumony that is currently in pre-beta testing. The new platform was created to make the process of investing in cryptocurrency relatively easy and very much accessible to all. According to Abhy Singla, the co-founder of Ilumony, the platform makes the process of account set-up and the accessing of a slew of cryptocurrency portfolios and strategies effortless. Two algorithm-based portfolios are also included in the platform with more soon to come. Singla highlights Invsta as giving users the opportunity to trade without them doing the actual trading. Rachel Strevens, the CEO and co-founder of Ilumony, explained the reason for the creation of Invsta was due to customers’ interest on cryptocurrencies. Strevens declared that despite a strong attraction to invest in digtal currencies, most have no idea how to invest, as well as “what to trust”. Also, most possess little knowledge of how to purchase one.
Strevens and Singla see cryptocurrency as an “emerging asset class” that will “mature” and eventually be “important” in the years to come despite the current speculation and hype hounding it. Also, the volatility present in cryptocurrency, the complicated process of exchange, and risks of fraud, have made customers wary to even consider it as a lucrative investment. Invsta intends to do away with all these issues and provide customers with crypto-traded portfolios that will make investing in a wide range of digital currencies and strategies trouble-free. The founders of Ilumony believe that converting from traditional investments to cryptocurrencies need to be a natural, simple, and straightforward progression. They also view blockchain as a technology that is bound to be revolutionary. They combined their knowledge in traditional investment market principles with their experience with cryptocurrency, and included in potent machine-learning algorithms to produce an approach to crypto investing that is elementary and diversified. Customers interested to sign up and try Invsta’s beta product release in the coming months can do so via the invsta.com site.