Mailchimp followed Google, Facebook, and Twitter’s lead when it made an announcement this March 29 that it would similarly ban cryptocurrency advertising. According to the email marketing service, it would be disallowing any businesses that is in any way involved with the “sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering”.
Mailchimp’s policies on cryptocurrencies stands along side other prohibitions the marketing automation platform also enacted such as emails that offer the selling of illegal services or goods, or those that violate CAN-SPAM laws, as well as escort and dating services, multi-level marketing, among others.
The company’s reason for the prohibition of cryptocurrency-related content was the same with Facebook, Twitter, and Google’s reason: to halt any forms of “scams, fraud, phishing, and potentially misleading business practices” within its email platform.
While Mailchimp’s customers are crying censorship, Reddit users view the ban as illogical. “JuicySpark” believes that if blockchain is being prohibited because it is used in scams, “we should block out money because money is used in scams too”. However, commenter “consumer_monkey” seems to provide a reasonable explanation for the “censorship”: “MailChimp’s entire business is about email deliverability. Given the amount of scams associated with crypto, getting legitimate emails delivered with cryptocurrency content will be harder and harder. As their clients share IP ranges deliverability issues will affect all their clients – regardless of content. MailChimp are a tech startup. They don’t have a philosophical dislike for crypto. They’re simply trying to protect their business.” Seeing the reactions of users on Mailchimp’s ban, the company attempted to soften the blow by declaring that any discussions are allowed on the platform, but profiting from any crypto-related discussion was prohibited.